Privacy Policy

Last Updated: March 2025.

DY Fencing (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following personal data:

• Identity Data – Name, title.
• Contact Data – Email address, phone number, billing/delivery address.
• Technical Data – IP address, browser type, and website usage data.
• Transactional Data – Payment details and records of purchases.
• Marketing and Communications Data – Preferences for receiving marketing materials.

2. How We Use Your Data

We use your personal data for:

• Fulfilling contracts (e.g., processing orders, providing services).
• Responding to enquiries and customer support.
• Improving website functionality and user experience.
• Sending marketing communications (only with your consent).
• Compliance with legal obligations.

3. Legal Basis for Processing

We process your personal data based on:

• Contractual Necessity – To provide requested services.
• Legitimate Interests – Business improvements and fraud prevention.
• Consent – Marketing communications (you may withdraw consent at any time).
• Legal Obligations – Compliance with UK laws.

4. Data Sharing

We may share your data with:

• Payment processors for transaction processing.
• Delivery companies to fulfill orders.
• IT and analytics providers to improve our website.
• Legal and regulatory authorities if required by law.

5. Data Retention

We retain personal data for as long as necessary for the purposes outlined in this policy. Financial transaction records are retained for six years per legal requirements.

6. Your Rights

Under UK GDPR, you have rights including:

• Access to your personal data.
• Rectification of inaccurate information.
• Erasure of your data (in certain circumstances).
• Restriction of processing.
• Data portability.
• Objecting to data processing for marketing purposes.

To exercise your rights, contact us at enquiries@dyfencing.co.uk.

7. Data Security

We implement security measures to protect personal data from unauthorized access, loss, or alteration.

8. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy policies.

9. Updates to This Policy

We may update this policy periodically. The latest version will be posted on our website.

Cookies Policy

1. What Are Cookies?

Cookies are small text files stored on your device to improve website functionality and enhance user experience.

2. Types of Cookies We Use

• Essential Cookies – Required for website operation.
• Analytical Cookies – Help us analyze website usage.
• Functional Cookies – Enhance user experience.
• Marketing Cookies – Track user behavior for advertising purposes.

3. Managing Cookies

You can manage or disable cookies via your browser settings. Note that disabling cookies may affect website functionality.

4. Contact Us

For any privacy-related inquiries, contact us at: DY Fencing 5 Westminster Rd, Wordsley, Stourbridge DY8 5EA. Email: enquiries@dyfencing.co.uk. Phone: 01384 594791.